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Title: Applying consumer behavioral theory to VFR travelers
Authors: Κατσώνη, Βασιλική Κ.
Παπαγεωργίου, Αθηνά Ν.
Λύτρας, Περικλής Ν.
Item type: Conference publication
Conference Item Type: Full Paper
Keywords: Ταξιδιώτες;Συμπεριφορά καταναλωτών;Κανάλια διανομής;VFR travellers;Consumer behaviour;Distribution channels
Subjects: Tourism
Issue Date: 14-May-2015
Date of availability: 14-May-2015
Abstract: This study contributes to the understanding of the visiting friends and relatives (VFR) travel segment, as it focuses on the use of internal and external information sources for travel consumer behaviour, discussing the implications of distribution channels. The data are representative of the province of Arcadia, Greece, serving as a research field of a longitudinal study. The results of the research give the industry the possibility of improving information distribution systems and an understanding of VFR travellers’ consumer behaviour in order to make adequate marketing decisions.
Description: Είναι πρακτικά συνεδρίου
Language: English
Citation: Katsoni, V., Papageorgiou, A. and Lytras, P.N. (2012) Applying consumer behavioral theory to VFR travelers. In 2nd Advances in hospitality and tourism marketing and management conference, Corfu, Greece, 31 May-3 June 2012.
Conference: 2nd Advances in hospitality and tourism marketing and management conference
Access scheme: Publicly accessible
License: Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες
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