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Title: Επιχειρηματικό σχέδιο ανάπτυξης του τουρισμού στα Λουτρά Λουτρακίου, Νομού Πέλλας
Business Plan for the Development of Tourism in Loutraki Springs, County of Pella
Authors: Μαντζάρης, Ιωάννης
Έξαρχος, Γιώργης Σ. (1952-)
Item type: Conference publication
Keywords: Health tourism;business planning;Λουτρά Λουτρακίου;Θερμαλισμός;Ιαματικά Λουτρά;Επιχειρησιακό σχέδιο;Loutraki springs;Thermalism
Subjects: Geography
Issue Date: 4-Aug-2014
Date of availability: 4-Aug-2014
Publisher: Λαλούμης, Δημήτρης
Abstract: Tourism is Greece’s most important and stable basis of future growth. For regions that meet the requirements for such growth, the financial exploitation of their tourism is the only way for their financial survival. The Loutraki region in Pella county, with its warm natural springs, can be transformed into a modern health spa aimed at tourists with the assistance of private investment. Proper infra structure, supply of new services and the use of publicity and promotion techniques can lead to the desirable result. Health tourism is intended not only for the elderly but for people of all ages. Despite the lack of adequate and reliable statistics (length of stay, costs of tourism, etc.) for the specific region, there is an attempt to depict the current situation in a reliable way. This recommended business plan sets out the perspectives for the springs’ business financial utilization.
Language: Greek
Citation: Μαντζάρης, Ι. & Έξαρχος, Γ. (December 2008). Επιχειρηματικό σχέδιο ανάπτυξης του τουρισμού στα Λουτρά Λουτρακίου, Νομού Πέλλας. 7: 89-107.
Journal: Τουριστικά Θέματα
Tourism Issues
Type of Journal: With a review process (peer review)
Access scheme: Publicly accessible
License: Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες
Appears in Collections:Τεύχος 07 (Δεκέμβριος 2008)

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