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Title: E-marketing and e-commerce in the tourism industry
Alternative title / Subtitle: a framework to develop and implement business initiatives
Authors: Σωτηριάδης, Μάριος
Αϊβαλής, Κωνσταντίνος
Βαρβαρέσος, Στυλιανός
Item type: Journal article
Keywords: E-marketing;E-commerce;Business models;Tourism and travel industry;Methodological framework;Tourism;Τουρισμος;Ηλεκτρονικό εμπόριο;Επιχειρηματικά μοντέλα;Τουριστικό μαρκετινγκ
Subjects: Voyages and travels
Hospital management
Διοίκηση και οργάνωση
Issue Date: 17-Dec-2014
Date of availability: 17-Dec-2014
Publisher: College of tourism and hotel management
Abstract: Information and communication technology (ICT) developments are permeating every aspect of tourism marketing. This paper proposes a methodological framework, which will enable tourism businesses to develop and implement their electronic marketing and commerce activities. The paper initially reviews the e-business models literature. In the second section ICT implications in marketing and tourism are discussed. Then it presents the e-tourism business models and subsequently proposes a framework contributing to the planning and implementation of e-commerce initiatives. This methodological framework might also be used to analyse electronic applications in tourism. It is suggested that a comprehensive strategic approach could allow travel and tourism businesses to overcome the challenges and exploit the opportunities presented by ICT.
Language: English
Citation: Soteriades, M., Aivalis, C., and Varvaressos, S. (2004) E-marketng and e-commerce in the tourist industry: a framework to develop and implement business initiatives. Tourism Today. (4). p. 157-169.
Journal: Tourism Today
Type of Journal: With a review process (peer review)
Access scheme: Publicly accessible
License: Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες
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