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Title: Olympic lessons for the Greek tourism industry
Authors: Μπονάρου, Χριστίνα
Δερμετζόπουλος, Αθανάσιος
Item type: Conference publication
Keywords: Sports and tourism;Αθλητικός τουρισμός;Mega-events;Athens 2004 Olympic Games;Greek tourism industry;Ελληνική τουριστική βιομηχανία;Μεγάλα γεγονότα;Αθήνα 2004 Ολυμπιακοί Αγώνες
Subjects: Geography
Issue Date: 1-Feb-2015
Publisher: ΔΡ.Α.Τ.Τ.Ε.- Ινστιτούτο Τουριστικών Μελετών και Ερευνών
Abstract: Abstract: Sport and tourism are two sectors with much in common; their activities are growing increasingly closer and nowadays they have become strongly dependent on one another. Close cooperation between them, especially when it comes to mega-events such as the Olympic Games, can have extremely positive impacts for the hosting country. The aim of the present paper is to examine how the Olympic Games of Athens 2004 gave important lessons to the Greek tourism industry, so as to consolidate the organizing country as a tourism destination depending mostly on post-Games management of both brand image and tourism potential.
Language: English
Citation: Bonarou, C. and Dermetzopoulos, A. (2008). Olympic lessons for the Greek tourism industry. Tourism Issues. 4. p. 29-51.
Journal: Τουριστικά θέματα
Tourism Issues
Type of Journal: Without a review process
Access scheme: 
License: Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες
Appears in Collections:Τεύχος 04 (Φεβρουάριος 2008)

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