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Title: Tourism potential and marketing strategies in romanian hospitality industry
Authors: Nedelea, Alexandru
Κουρούπη - Κελγιαννάκη, Γεωργία
Năstase, Carmen
Item type: Conference publication
Keywords: Romanian tourism;Marketing strategies;SWOT analysis;Ρουμανικός τουρισμός;Στρατηγικές μάρκετινγκ
Subjects: Geography
Hotel management
Ξενοδοχειακό μάνατζμεντ
Issue Date: 1-Feb-2015
Publisher: ΔΡ.Α.Τ.Τ.Ε.- Ινστιτούτο Τουριστικών Μελετών και Ερευνών
Abstract: Abstract:Romania is considered the country which possesses a rich and varied natural touristic resources created by man and this gives a great disposability for tourism. The general secretary of the World Tourism Organization states that: ”Such a country which owns the Danube Delta, the Black Sea, The Bukovina monasteries could live and prosper from tourism only.” Romania has all the natural conditions to become one of the most important European tourism destinations. One of the possible ways of tourism relaunching constitutes the elaboration of some efficient marketing strategies and politics starting from a marketing environment analysis.
Language: English
Citation: Nedelea , A., Năstase, C. and Kouroupi – Kelgiannaki, G. (2008). Tourism potential and marketing strategies in romanian hospitality industry. Tourism Issues. 5. p.14-28.
Journal: Τουριστικά θέματα
Tourism Issues
Type of Journal: Without a review process
Access scheme: 
License: Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες
Appears in Collections:Τεύχος 05 ( Ιούνιος 2008)

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