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Title: Uniqueness of tourism smes
Alternative title / Subtitle: strategic marketing framework propositions
Authors: Al Azri, Hamed
Cai, Liping
Item type: Conference publication
Keywords: SMEs;Strategic marketing;Στρατηγικό μάρκετινγκ;Entrepreneurship;Tourism;Τουρισμός;Επιχειρηματικότητα
Subjects: Tourism
Issue Date: 2-Feb-2015
Publisher: ΔΡ.Α.Τ.Τ.Ε.- Ινστιτούτο Τουριστικών Μελετών και Ερευνών
Abstract: Abstract:The study of SMEs in general and of those operating in the Tourism industry particularly is relatively recent. A comprehensive and strong strategic marketing model for SMEs in general is yet to be developed. The purpose of this paper is to offer conceptual propositions that would help in realizing a conceptual framework of studying strategic marketing for SMEs in the Tourism industry. This framework would work as a basis for developing a conceptual model of strategic marketing for Tourism SMEs.
Language: English
Citation: Al Azri, H. & Cai, L. (2009) Uniqueness of tourism smes: strategic marketing framework propositions. "Tourism Issues". 8. p. 60-69.
Journal: Τουριστικά θέματα
Tourism Issues
Type of Journal: Without a review process
Access scheme: 
License: Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες
Appears in Collections:Τεύχος 08 (Μάρτιος 2009)

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