Please use this identifier to cite or link to this item: http://hdl.handle.net/11400/5529
Title: Analysis on the process of attracting foreign filmmakers and the way their films can contribute to strengthen a destination brand
Alternative title / Subtitle: the case of Greece
Authors: Assadourian, Romy
Item type: Conference publication
Subjects: Geography
Tourism
Γεωγραφία
Τουρισμός
Issue Date: 3-Feb-2015
Sep-2009
Publisher: ΔΡ.Α.Τ.Τ.Ε.- Ινστιτούτο Τουριστικών Μελετών και Ερευνών
Abstract: Abstract:The purpose of this paper is to get insight in the way Greece attracts foreign film producers to the country and in what way these films can contribute to the destination branding of Greece. More specifically, this paper presents the case study of the film Mamma Mia! which has been shot on the islands of Skopelos, Skiathos and partly on Pelion in the year 2008. The way this film can contribute to the destination promotion of Greece has been explored, as well as the reasons for Dutch tourists for wanting to visit a specific destination because of film. Surveys are held with Dutch tourists between the age of 16 and 70 in order to get insight in the image the Dutch tourist has from Greece by means of film. The results are used for recommendations to the Greek National Tourism Organisation / Ministry of Tourism on how to position Greece as an interesting filming location to attract more foreign film producers to the country. Next to that it can be used for recommendations on the promotion of films that take place in Greece, in order to attract more tourists to Greece.
Language: English
Citation: Assadourian, R. (2009) Analysis on the process of attracting foreign filmmakers and the way their films can contribute to strengthen a destination brand: the case of Greece. "Tourism Issues". 10. p. 28-53.
Journal: Τουριστικά θέματα
Tourism Issues
Type of Journal: Without a review process
Access scheme: 
License: Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες
URI: http://hdl.handle.net/11400/5529
Appears in Collections:Τεύχος 10 (Σεπτέμβριος 2009)

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