Please use this identifier to cite or link to this item: http://hdl.handle.net/11400/5547
Title: The great importance of corporate identity in hospitality management
Authors: Δημάκη, Ανθούλα
Item type: Conference publication
Keywords: Corporate identity;Hospitality management;Τourism;Τourism business;Hospitality industry;Eταιρική ταυτότητα;Διαχείριση φιλοξενίας;Τουρισμός;Τουριστική επιχείρηση;Βιομηχανία φιλοξενίας
Subjects: Tourism
Entrepreneurship
Τουρισμός
Επιχειρηματικότητα
Issue Date: 3-Feb-2015
Sep-2009
Publisher: ΔΡ.Α.Τ.Τ.Ε.- Ινστιτούτο Τουριστικών Μελετών και Ερευνών
Abstract: Abstract:Management scholars argue that corporate identity is an essential part of powerful corporations. A strong corporate identity can differentiate a firm from its competitors, enhance financial performance, and influence buying behaviour and stakeholder loyalty. From the perspective of hospitality management, corporate identity is considered as a crucial element that determines the success of an organisation. Today, all leading organisations offer excellent service and facilities, which for that reason can no longer offer sufficient differentiation. As a result, the need for organisations to portray a unique identity is more critical than ever.
Language: English
Citation: Dimaki, A. (2009). The Great Importance Of Corporate Identity In Hospitality Management. Tourism Issues.10. p.54-67.
Journal: Τουριστικά θέματα
Tourism Issues
Type of Journal: Without a review process
Access scheme: 
License: Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες
URI: http://hdl.handle.net/11400/5547
Appears in Collections:Τεύχος 10 (Σεπτέμβριος 2009)

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