Please use this identifier to cite or link to this item: http://hdl.handle.net/11400/5618
Title: A comparison of traditional vs electronic word of mouth in the Greek hotel market
Alternative title / Subtitle: an exploratory study
Authors: Μάνθιου, Αικατερίνη
Schrier, Thomas
Item type: Conference publication
Keywords: Adoption;Electronic Word of Mouth;Hotel industry;Information quality;Source credibility;Usefulness;Έγκριση;Ξενοδοχειακή βιομηχανία;Ποιότητα πληροφορίας;Αξιοπιστία πηγής;Χρησιμότητα
Subjects: Geography
Tourism
Γεωγραφία
Τουρισμός
Issue Date: 4-Feb-2015
Sep-2010
Publisher: ΔΡ.Α.Τ.Τ.Ε.- Ινστιτούτο Τουριστικών Μελετών και Ερευνών
Abstract: Abstract: Electronic word of mouth (eWOM) communication has begun increasing in popularity as a marketing tool. However, research in the area of traditional written forms of WOM communication compared to online travel eWOM review websites is scant. The purpose of this study is to examine international tourists’ perceptions of traditional written forms of travel review guidebooks compared to online travel review websites for Greek hotels. This exploratory study utilizes a model developed from previous research to examine the constructs that make up information quality, source credibility, information usefulness, and information adoption. The result indicated that there are different factors which are utilized by consumers in the adoption of information between printed travel guidebooks and online travel reviews.
Language: English
Citation: Manthiou, A. and Schrier, T. (2010). A comparison of traditional vs electronic word of mouth in the Greek hotel market: an exploratory study. Tourism Issues .13. p.88-107.
Journal: Τουριστικά θέματα
Tourism Issues
Type of Journal: Without a review process
Access scheme: 
License: Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες
URI: http://hdl.handle.net/11400/5618
Appears in Collections:Τεύχος 13 (Σεπτέμβριος 2010)

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