Please use this identifier to cite or link to this item: http://hdl.handle.net/11400/5796
Title: Quality satisfaction and intention of faith in a cross cultural festival
Authors: Παπαδόπουλος, Δημήτριος Κ.
Δημητριάδης, Ευστάθιος Δ.
Item type: Conference publication
Keywords: Festival Kosmopolis;Perceived quality;Satisfaction;Behavioral intension;Φεστιβάλ Κοσμόπολις;Αντιληπτή ποιότητα;Ικανοποίηση;Πρόθεση συμπεριφοράς
Subjects: Tourism
Administration
Τουρισμός
Διοίκηση και οργάνωση
Issue Date: 7-Feb-2015
Jan-2011
Publisher: ΔΡ.Α.Τ.Τ.Ε.- Ινστιτούτο Τουριστικών Μελετών και Ερευνών
Abstract: Abstract:The intercultural festival Cosmopolis is organized at Kavala town (Greece) the last 8 years. It is estimated that 70 thousands people visit it every year. Lee, Petrick and Crompton (2007) suggest that the organizers of festivals must increase the quality in order to earn mach more visitors. The aim of this research was the creation of a valid and reliable instrument to measure the quality of festival Cosmopolis. Additionally, was evaluated the quality of festival Cosmopolis and was examined the relation among perceived quality, total satisfaction and behavioral intension. Ιn order to achieve the aims of this study, an empirical research with the use of structured questionnaire was performed. The final sample size consists of 326 visitors of festival Cosmopolis. The results show the overcoming of expectation of visitor in the quality area and height level of satisfaction and behavioral intension. Additionally, the results support that the perceived quality and total satisfaction are related with the behavioral intension.
Language: English
Citation: Papadopoulos , D. K. and Dimitriadis, E.D. (2011). Quality satisfaction and intention of faith in a cross cultural festival. Tourism Issues .14. p. 79-96.
Journal: Τουριστικά θέματα
Tourism Issues
Type of Journal: Without a review process
Access scheme: 
License: Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες
URI: http://hdl.handle.net/11400/5796
Appears in Collections:Τεύχος 14 (Ιανουάριος 2011)

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