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Title: Μεθοδολογική προσέγγιση επικοινωνίας της εικόνας ενός τουριστικού προορισμού
Methodological approach of the communication of the image of a tourist destination
Alternative title / Subtitle: μελέτη περίπτωσης: Κυκλάδες, Πάρος-Αντίπαρος
case study: the Cyclades, Paros-Antiparos
Authors: Σταυράκης, Δημήτριος
Item type: Conference publication
Keywords: Communication;Strategy;Επικοινωνία;Στρατηγική
Subjects: Tourism
Issue Date: 1-Apr-2015
Publisher: Εκδόσεις InterBooks
Περικλής Ν. Λύτρας
Abstract: Abstract: The argumentation concerning the formation of a communication strategy of the image in tourism, is based upon fundamental values and ideals, the central core being the human existence and its spiritual awakening. The present publication follows a progressive approach that discovers new values confirming simultaneously older ones harmoniously combining tradition with the needs of innovation. It is indeed a holistic experiential approach, based on a deep and complex aspect of the touristic destination, its ulterior purpose being nthe opening of the visitor’s soul" , the pursuit of new experiences, the challenge for a conflict with conventional knowledge. Based on research techniques we attempt to record a mechanism of the creation of an image as well as to formulate a logo in correlation with the clientele which is being attracted by the touristic destination under study. Given the new challenges and demands, the formulation of a policy is considered necessary. The main characteristics of this policy must be the respect for the culture and the environment, along with the reinforcement of the economic development in such a viable way, that it keeps pace with our values, with aesthetics with time.
Language: Greek
Citation: Σταυράκης, Δ. (2007). Μεθοδολογική προσέγγιση επικοινωνίας της εικόνας ενός τουριστικού προορισμού: μελέτη περίπτωσης: Κυκλάδες, Πάρος-Αντίπαρος. Τουριστική Επιστημονική Επιθεώρηση .4. p. 93-115.
Journal: Τουριστική Επιστημονική Επιθεώρηση
Tourist Scientific Review
Type of Journal: With a review process (peer review)
Access scheme: 
License: Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες
Appears in Collections:Τεύχος 4 (Χειμώνας 2007)

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