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Title: Strategies implemented and sources used for the acquisition of information on foreign markets
Authors: Γαρρή, Μυρώπη
Κωνσταντόπουλος, Νικόλαος
Μπεκιάρης, Μιχαήλ Γ.
Garri, Myropi
Konstantopoulos, Nikolaos
Bekiaris, Michalis G.
Contributors: Γιαννακόπουλος, Γεώργιος Α. (συντ.)
Σακκάς, Δαμιανός Π. (συντ.)
Item type: Conference publication
Conference Item Type: Full Paper
Keywords: Strategy;Foreign market information;Ξένες πληροφορίες για την αγορά;Στρατηγική
Subjects: Administration
Διοίκηση και οργάνωση
Issue Date: 29-Apr-2015
Date of availability: 29-Apr-2015
Abstract: This paper observes on the sources of information used or not used by Greek internationalized manufacturing companies, in order to trace foreign market opportunities and insights into functions of foreign marketplaces, and the subsequent relevant strategies followed by these companies, as well as the special features that characterize and discern them. Factor analysis recognises two groups of information sources regarding foreign markets, named “institutional sources” and “inter-organizational and market cooperations’ sources”. Cluster analysis classifies companies into two groups, the “aggressive information acquisition strategy adopting” and the “passive information acquisition strategy adopting”. Discriminant analysis and logistic regression revealed in most cases weak discriminating effects, with some interesting exceptions, that mainly have to do with internationalization intensity and the existence and implementation of outward looking strategies and commitment to the internationalization vision.
Language: English
Citation: Garri, M., Konstantopoulos, N., and Bekiaris, M.G. (2011). Strategies implemented and sources used for the acquisition of information on foreign markets. International Conference on Integrated Information (IC-ININFO 2011), Kos Island, Greece, 29 September - 3 Octomber 2011. pp. 329-332. Available from:
Conference: International Conference on Integrated Information (IC-ININFO 2011)
Access scheme: Publicly accessible
License: Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες
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