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Title: Strategic alignment of ERP, CRM and E-business
Alternative title / Subtitle: a value creation
Authors: Μαρινάγη, Αικατερίνη Κ.
Ακρίβος, Χρήστος Κ.
Marinagi, Catherine C.
Akrivos, Christos
Contributors: Γιαννακόπουλος, Γεώργιος Α. (συντ.)
Σακκάς, Δαμιανός Π. (συντ.)
Item type: Conference publication
Conference Item Type: Poster
Keywords: Enterprise resource planning;Customer relations--Management;E-business;Τηλεργασία;Διαχείριση επιχειρησιακών πόρων;Σχέσεις πελατών - Διαχείριση;Business strategy;Επιχειρηματική στρατηγική;Value creation;Δημιουργία αξίας
Subjects: Administration
Διοίκηση και οργάνωση
Issue Date: 29-Apr-2015
Date of availability: 29-Apr-2015
Abstract: The role of strategic business alignment with information management in achieving business performance is discussed in this paper. The main hypothesis is that the degree of business strategy alignment affects enterprise information management and time-related operating performance, and through these two intermediate constructs, improves business performance. The alignment between overall business objectives and technology-related decisions is a prerequisite for a business to survive in the today’s global e-competition and the digital era. The strategic point of alignment is the value creation that enables a company to develop a strong competitive advantage and thus not only to survive but also to become a leader in the market.
Language: English
Citation: Marinagi, C.C. and Akrivos, C.K. (2011). Strategic alignment of ERP, CRM and E-business: a value creation. International Conference on Integrated Information (IC-ININFO 2011), Kos Island, Greece, 29 September - 3 Octomber 2011. pp. 347-350. Available from:
Conference: International Conference on Integrated Information (IC-ININFO 2011)
Access scheme: Publicly accessible
License: Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες
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