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Title: G.N.T.O. (Greek National Tourism Organization) communication strategy in advertising campaigns 1991-2006
Authors: Σταφυλάκης, Γεώργιος
Διονυσσοπούλου, Παναγιώτα
Contributors: Γιαννακόπουλος, Γεώργιος Α. (συντ.)
Σακκάς, Δαμιανός Π. (συντ.)
Item type: Conference publication
Conference Item Type: Full Paper
Keywords: Advertising campaigns;Advertising messages;Διαφημιστικά μηνύματα;Image;Εικόνα;Animation;Εμψύχωση;Διαφημιστικές εκστρατείες
Subjects: Greece
Issue Date: 29-Apr-2015
Date of availability: 29-Apr-2015
Abstract: The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed well through words. At first, this paper introduces advertising as a mean of communication used to present or promote ideas, goods, and services and how it exploits the special function of image. In addition, this paper examines the analysis of the advertising messages promoted through the advertising campaigns of the Greek National Tourism Organization from 1991 until 2005.
Language: English
Citation: Stafylakis, G. and Dionyssopoulou, P. (2011). G.N.T.O. (Greek National Tourism Organization) communication strategy in advertising campaigns 1991-2006. International Conference on Integrated Information (IC-ININFO 2011), Kos Island, Greece, 29 September - 3 Octomber 2011. pp. 368-372. Available from:
Conference: International Conference on Integrated Information (IC-ININFO 2011)
Access scheme: Publicly accessible
License: Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες
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